Proven Success Across Global Brands

Guerlain – Elevating Luxury through Livestreams

Paris, France

As part of our commitment to partnering with iconic and purpose-driven brands, we had the opportunity to visit the headquarters of Guerlain, one of the most prestigious names in beauty.

Our journey took us through the rich heritage of the brand — tracing its origins, exploring its legendary craftsmanship, and uncovering the secrets behind its signature ingredients.

What stood out most was Guerlain’s deep-rooted philosophy of sustainability. From eco-conscious sourcing to innovative packaging and biodiversity initiatives, Guerlain is redefining luxury with responsibility. By sharing these stories, we aim to connect our creators and audiences with brands that not only deliver excellence but also drive meaningful impact.

At AMMI, we believe in more than just products — we believe in purpose. That’s why we work with brands like Guerlain that reflect our values and inspire authentic storytelling.

Tailored for Impact: How We Boosted BlueWaters’ Livestream Performance

New York, USA

For Blue Waters, based in New York, we implemented a data-driven livestream strategy that combined audience insights with creative execution. By analyzing the creator’s follower profiles, we refined the product portfolio to better match audience preferences. We then designed unique experiments to showcase product features in engaging, memorable ways and developed customized livestream backgrounds that reflected BlueWaters’ diverse brand tones.

This personalized approach resulted in an average of $150K GMV per session, with key livestream metrics reaching at least 2x the daily average — a clear demonstration of how tailored storytelling and strategic design can elevate brand performance.

Bringing Beauty to Life: A Variety Show Collaboration with Mistine

Bangkok, Thailand

As one of Thailand’s most beloved beauty brands, Mistine is known for its colorful identity and wide product range. To capture and amplify this spirit, we created a customized variety show featuring one of our top creators in collaboration with Mistine. The show seamlessly blended entertainment, education, and product placement — spotlighting Mistine’s hero products while immersing audiences in the brand’s unique culture.

From scripting and creative direction to production and post-launch engagement, we tailored every detail to resonate with the local audience while enhancing the brand’s online visibility. The result was a dynamic campaign that not only drove brand awareness and product interest but also reinforced Mistine’s positioning as a fun, approachable, and trend-forward beauty brand.

At AMMI, we specialize in building campaigns that go beyond transactions — we create brand moments that audiences remember and share.